How to grab their attention!

Can you see potential customers walking past your window? Do you want to stand out from the crowd and beat the competition? Then you need to illuminate your message and create a window display with a wow factor!Our illuminated cable kits are perfect for grabbing the attention of potential customers and creating powerful displays.

We use low voltage LED’s in our kits with a life expectancy of 60,000 hours, making them suitable for 24 hour use without the need for maintenance (no bulbs to change).

The incredibly slim, 14mm thick, bevelled edge acrylic light panels give the appearance that your poster is glowing.  The LED’s illuminate any printed graphic printed from your own laser printer, although we do recommend Duratrans or Back Lit Paper for maximum illumination. Duratrans is a durable transparent paper that has a translucent base for illuminated displays. It allows the right amount of light to pass through from behind, illuminating your graphic and giving you a sharp photographic image.

Graphics are easily changed in seconds, simply slide in and out of the panels, no tools required.

Each kit comes complete with two 4m steel floor to ceiling cables, acrylic panels with 4 side clamps per panel, anodised aluminium fixings, one low voltage 12 volt transformer and a suitable allen key.

The light panels are suspended from almost invisible steel cables which are fitted between floor and ceiling. Complicated cables are not required, all you need is a 3 pin socket to simply plug in and illuminate your display.

Our LED Cable Poster Kits are double sided allowing your message to be seen both outside and inside, creating two displays for the price of one. The white back panel in the middle of the frame means you can have one print facing your window display and another facing inside the business and both will be illuminated evenly.

LED Cable Displays are perfect for estate agents, opticians, hairdressers and any high street retail business that needs to improve their window display.  This long term investment will add the edge to your business and take your point of sale displays to a whole new level.

For advice on which LED Cable Poster Display solution is the best for your business please call 01353 665141.

How to beat the January blues?

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January is commonly known as a depressing month, everybody is short of cash, the nights are long, the festivities are over and it’s cold outside! How do you beat the blues, bring in the customers and keep your spirit (and profits) high.

Think of a promotion it could be 2 for 1, a free glass of wine with a main meal or kids eat free. Whatever the deal the right kind of POS is needed to make sure your efforts aren’t wasted and your promotion is a roaring success.

Banners

Printed PVC banners are a great way to shout your offer from the hill tops! Not only are they economic, bright and colourful but they can be displayed outside on a wall or fence and seen from a distance.

Chalkboards

Chalkboards and blackboards are a necessity all year round, but really come into their own during a promotion.

Blackboards are available in a variety of forms including wall mounted and counter standing, for internal and external use, you will be sure to find one that suits your needs.

Chalkboards have the edge on posters, they can be wiped clean in seconds and re-used as and when needed, you can change your offers as demand dictates. If you run out of Leek & Potato Soup you can offer the Duck Pate!

Snap Frames

Snap frames can be wall mounted almost anywhere, are economic and are available in a variety of colours.

For additional advertising display your offers on the back of toilet doors, in your entrance and behind the bar!

Leaflet and Menu Holders

Promote your message from early December to encourage your Christmas visitors to return in January.

Display your leaflets in a simple acrylic holder, these can be positioned on the tables, at the bar and on the wall of the entrance.

Don’t forget to place in rooms if you have a hotel or guest house. Multi-faceted holders are perfect for displaying promotions and provide a cost effective solution for all business.

What is POS?

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POS stands for Point of Sale, this can also be referred to as Point of Purchase, which in a nutshell is the place at which a purchase is made, this could be your business or a trade counter.

If you are a retailer this is one of the most important aspects of your business that you will need to focus on. This is the area where your captive audience, with the correct products, will add to their original purchase.

POS is key to the hospitality and leisure sector, this industry relies heavily on effective point of sale products to develop brand awareness, retain existing customers and attract new customers. This can be achieved with the following methods:

  • Attractive eye-catching Pavement Signs positioned outdoors to bring in passing trade.
  • If you don’t have the space for a Pavement Sign add posters to your windows with your latest seasonal offer, this can be achieved with window suckers or self-cling printed posters.
  • If you have a large outdoor space, utilise this with printed PVC banners. Either fix them to your wall or display with a banner frame, ensure the appearance is fresh and remove when the banner becomes faded or wind beaten. First impressions count!
  • Once inside, the same methods apply. Advertise offers with attractive poster displays, free-standing acrylic holders and floor standing information stands.

The main concept of POS display products is to capture your customers attention, bring them into your business and potentially cross sell other products and services that may be of interest.

When a customer is stationary it is the perfect time to advise them of what’s on offer, they have time to view and absorb. This could be in a hotel bedroom, a gym changing room,a restaurant toilet or when waiting in a queue to pay. Ensure your message can be clearly seen, for example a snapframe on the back of a toilet door is a perfect location as is an acrylic menu holder on a table and a dump bin near the till.

Barriers and free-standing information stands can be used to direct your customers to other areas of your business and manage queues in a structured manner. Poster holders can be added to your barrier stands to promote offers, services and brand awareness.

Remember first impressions do count and in an ever demanding market your POS displays need to be only part of your marketing. Keep your environment clean and excel in your customer service, this will bring word of mouth recommendations which will in turn bring new customers and strengthen your brand.

 

How to make your own pegboard.

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By popular demand we are now supplying our pegboard tiles.  These little 152 x 152mm square tiles are what we use to make up our quick change retro pegboards and perfect for using on their own to advertise prices or for you to assemble and make your own custom size pegboard.

Our traditional peg boards offer a unique way to advertise your menu with removable letters and numbers that simply push into pre-formed holes. They offer the perfect solution for signs that need to be regularly changed, ideal for opening hours, price lists and church service times to name a few. The tiles create a solid black message board; and when partnered with our contrasting white characters give a striking sign that is very easy to read from a distance.

Our pegboard tiles are manufactured from thermoformed plastic, which is a process that creates hardened plastic, resulting in a durable board with precise holes, that will give years of use.

Also new to BHMA is our handy storage box, complete with 18 sections and a tight fitting lid to ensure your characters stay where they are supposed to! We offer a selection of characters in variety of sizes from 13mm to 47mm to give you endless opportunities. Larger sizes are perfect for headings whilst the smaller characters are generally used for text and menus; all sizes fit neatly into the storage box.

If you’re feeling adventurous and would like to create your own pegboard, you will need to use two clips per tile as our image below demonstrates, if you are constructing a larger message board I would recommend mounting it on to hard surface such as hardboard, for smaller boards simply fix to your wall for stability.

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If you’re struggling a little and need some friendly advise please give our sales team a call on 01353 665141, they will be happy to help 🙂

Why pay for condiment holders?

condiment holders
Are you feeling left behind with major establishments displaying their condiments in fancy holders? Are you wondering why they are spending their profits when a bowl will do the same job!

If this is you then you are missing a trick. A premium brand of sauce displayed in a good looking holder will give your customers the perception that your establishment serves premium quality food.

Everybody knows that Heinz is the daddy of all sauces and as such will put a smile on your customers faces if they see a well know recognised brand, alternatively locally sourced condiments are also a winner. Stokes is an up and coming winning brand who use ‘real food ingredients for a real food flavour’, they are well packaged and are perfect if your menu features locally sourced produce.

Unless your business is the greasy spoon down the road you will not get away with placing jars and bottles on the tables, you will need a holder that fits your brand and enhances your condiments.

Condiment holders or caddies as they are sometimes referred to come in all shapes, sizes, styles and colours. You can opt to have your logo printed or engraved on the front for maximum brand awareness, something that I would always recommend if budget allows, remember brand promotion equals brand awareness and familiarity which equals success!

Before purchasing your condiment holder you need to work out what type of holder is required. When your customers place an order do they order at the bar or at the table? For orders placed at the bar it is a good idea to offer condiments that can be carried to the table, this allows you to hand out the correct amount of cutlery and ensure your condiment bottles are always wiped clean and well presented. With this in mind you will need to choose a holder that is not too large (but large enough to house your sauces, cutlery and serviettes) and is easy to carry (preferably with a handle).

For table service the world is your oyster! You can choose any style that suits your décor and brand. You could choose a rustic crate type appearance to blend with a vintage themed interior and locally sourced produce or for a more contemporary look why not choose metal bucket, these can be partnered with a smaller bucket for serving fries.

If you are struggling to choose the best condiment caddy for your business, then please give us a call on 01353 665141, we have years of experience and know what will work for you and your business.

 

 

 

 

 

 

What is Dibond?

dibond

What is Dibond?

Dibond is an aluminium composite material consisting of two aluminium sheets with a centre core of polyethylene. This was originally invented by the former “Aluminium Walzwerke Singen GmbH” back in 1965 who had patent protection for their invention calling it Alucobond, and is still being used today in architectural applications.

Based on the same technology, Dibond was born in 1992 and is now the leading brand in the Signs & Display industry.

Dibond is a very rigid yet relatively lightweight material with a thickness of 3 mm.

What is it Dibond used for?

It is mainly used for display and sign applications including retail & shop front signage. It can be drilled, riveted, screwed or nailed to almost any surface, and as it will not rust or crack it is ideal for both long and short term advertising displays. Dibond is also suitable for direct digital printing and has been used frequently in art exhibitions.

Can it be used outside?

Dibond weathers extremely well, with high UV resistance and excellent stability within a range of temperatures. It offers the same metallic finish as other metals without the weight or the risk of rusting. It is the perfect metal substitute for all weather conditions.

Is it easy to install?

Dibond is very easy to work with and is similar to using acrylic.  It is a strong, rigid material, and can be hung with screws through drilled holes, double sided Velcro, double sided tape, double sided adhesive pads and stand off fixings.

Is Dibond recyclable?

Dibond is fully recyclable with the help of a technical procedure that separates and processes the aluminium & polyethylene.

What are its advantages?

•Increased corrosion resistance.

•The super-polyester lacquered surface is perfect for screen printing & digital printing.

•UV resistant.

•High rigidity and perfect flatness, even with thin sheets.

•Excellent exterior stability within a range of temperatures from – 50 to +80°C.

What colours are available?

Our Dibond signage is available in a range of solid colours, brushed finish gold & silver and also mirror gold & mirror silver.

What is Foamex?

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What is Foamex?

Foamex is a PVC foam sheet that is fabrication friendly, it is also known as Foam PVC, Foamalite, Forex and Palite; it is not to be confused with Foamcore, which is a different material used for mounting pictures. The word ‘Foamex’ is very misleading, foam indicates a soft, spongy consistence however Foamex PVC is a rigid, robust material of superior quality.  Foamex is easy to cut, drill and glue and can be treated the same as a solid acrylic sheet and is available in four thicknesses 3mm foam PVC, 5mm Foam PVC, 10mm Foam PVC and 19mm Foam PVC.

What is it Foamex used for?

It is mainly used for signage, sign letters, banners and exhibition display panels and is the preferred choice for professional digital printers due to its fine cell structure and high quality smooth finish.

What are its advantages?

Foamex is easy to cut, bend and shape, allowing designers to create attractive graphic panels for exhibitions and advertising applications. It is a cost effective alternative to plywood, Dibond, MDF and aluminium, and actually looks far more expensive than it is. Foamex is extremely durable and has a life expectancy of 5-7 years.

Can Foamex be used outside?

Absolutely! Foamex is water repellent and weatherproof.  It is resistant to moisture and perfect for external applications, although I would recommend 5mm or thicker for wind resistance externally when being used for larger signs.

Is it easy to install?

Yes very easy! Foamex is a strong, rigid material, and can be hung with screws through drilled holes, double sided Velcro, double sided tape or double sided adhesive pads.

Is Foamex recyclable?

Yes, Foamex has been classified as a recyclable material as with all types of plastics.

How to maximise your profits this Christmas

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If you’re not advertising this Christmas you’re missing a trick. You really don’t want to be the one to sit on your laurels and regret it; it may seem like Christmas starts earlier every year but the seasonal window for marketing is short.

Take a leaf out of John Lewis books. Their Christmas advert doesn’t come cheap; it’s well thought out, it’s different every year and it’s designed to create brand awareness and bring customers through the door.  They don’t advertise what’s on offer, they establish an emotional connection with their audience which creates familiarity and leads to loyalty.

Whilst I am sure not everybody has the budget for mainstream advertising campaigns there are still a few things you can do to increase your footfall this season.

Follow my top tips below to ensure your business maximises its potential.

1. Encourage indecisive shoppers with slogans like “Order Now for Guaranteed Delivery Before Christmas” and “Last Few Left”. Make sure you don’t overdo it though and keep it genuine. Customers are smart and will sniff out a rat a mile away when they are spending money, genuine offers will keep them coming back and your generosity will be the talk of the town.

2. Make your window stand out from the crowd, there is nothing more enticing than a festive display. Make it eye-catching, inspire people and link it to your overall promotion. Traditional snowy scenes always work best, we all want a white Christmas at heart!

3. Promote your offers and activities on Facebook & Twitter. If you have a café or restaurant this is the perfect place for showcasing your festive menu. Don’t forget to encourage them to book, let them know your tables are going fast!

4. If your eatery is located near the shopping area, open early and catch the exhausted shoppers. It’s a great time to offer a free mince pie with a hot drink and advertise your Christmas events.

5. Encourage your customers to join your mailing list and provide them with a voucher in return. January is often an anti-climax, everybody is partied out and spent too much and this offers them the perfect opportunity to dispel the January blues, it also gives you a chance to turn them into loyal customers!

6. Don’t forget your website, online shopping is increasing year on year. Create categories that are gift specific, for example a page focused at the perfect gift for him. This may sound simple but it is a tactic that works. Not only will it help a busy and stressed shopper it will display all your relevant products in one place, which may encourage them to buy more!

7. Teach them to share! Social media is an important part of marketing. Invite your customers to share their online deals and in return email them a promotional code to spend on their next purchase.

Christmas is a season that is jam packed with advertising, the golden rules are not to rely on advertising alone but to combine it with perfect presentation, outstanding customer service and a reciprocal gesture.

But most of all enjoy yourself and have a merry old Christmas.

Why do the clocks go back?

clocks go back

October 25th at 2am will see the end to our British Summer Time, this means you will have a shorter clubbing session but on the positive side you will get an extra hour in bed on Sunday morning to push out the zeds, but why do we do this?

William Willett originally came up with the idea in 1907. He wanted to stop people from wasting too much time in bed on a summer morning and published a leaflet called, The Waste of Daylight. William devoted much of his life to trying to convince people that it was a good scheme but sadly died of influenza in 1915, aged 58 before his idea took off.

It was the Germans who finally adopted the plan on April 30, 1916, when they set their clocks forward an hour to 11pm and Britain was quick to follow and brought Daylight Saving into effect just a month later on May 21.

Now, the clocks change at 2am as it is considered the least disruptive time of day, but what else does the clock change bring? Halloween, Bonfire Night, Christmas & New Year!

It’s not all doom and gloom it’s a first class time for marketing! Everybody loves the first time the woolly pully goes on, the first real fire, the first hot chocolate of the season, it’s a comforting time; make sure your business is promoting the good things in life.

Holler about your Halloween event, chalk up your blackboards and start advertising. This day and age it is never too soon to start chatting about Christmas; make sure your promotions can be seen, locate a table top chalkboard near the fireplace (it’s always a good focal point) make sure you stand an easel and blackboard near the entrance (how can it not be noticed!).

Don’t forget your outside advertising; hang printed banners to promote your seasonal events and proudly display your a-board, remember this is one time of the year you don’t need to concern yourself with what the weather is doing!

Fear not if you are a hot blooded summer lover at heart, the clocks go forward again at 1am on Sunday, March 27, 2016!

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