Tips and Hints to Grow Sales in Community Pubs
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Give
customers what they want.
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Think
local and act local
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Work
together staff & customers as a team
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Always
look for new ideas and better ways of working
Giving Customers What They Want
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A
local pub with real roots in the community
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A
sense of belonging for both the staff and customer
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Be
warm welcoming and dependable
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Always
something to do for a laugh
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Be
safe, clean, comfortable and down to earth.
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Be
consistent and be perceived for a ‘fair deal’
The Anatomy of the Ideal Locals Experience
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Atmosphere
identifies the experience
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The
Licensee governs the experience
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People
interact to create the experience
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Friendly
staff facilitate the experience
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Talk
deepens the experience
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Drink
lubricates the experience
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Activities
extend the experience
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Teams
re-enforce the experience
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Entertainment
elevates the experience
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Food
sustains the experience
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The
environment permits and protects the experience
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Value
for money justifies the experience
Change the ‘Way You Work’
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More
Listening – your customers, your teams, and the market place
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More
Support – from your company, your suppliers, and by training your team.
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More
Business Development – Team and Customer chat groups -Implementing your new
ideas.
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More
focussed – to your local customers
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Share
pride with the team
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Create
‘fun’ in your team when they work
Read and read this again, acting on the points
above WILL grow your sales.
